News

News

Worldwide Updates

Find the news and views from Elopak’s world of packaging. This section contains the latest updates from our global markets and organization.

All material in this section can be downloaded and used editorial (ref. Elopak please). You will find a vast amount of pictures and images in our Mediabank to illustrate Elopak's news stories, features and articles.

We have available product and news stories from the world of beverage packaging, including many interesting industry trend features. Please share in this source of information.

 

We will keep you updated!


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Press Releases

Elopak wins best cartonboard pack at UK packaging awards

Elopak is highly commended for first ‘five-a-day’ carton

Elopak‟s „five a day‟ Pure-Pak® carton, developed for Sainsbury‟s not-from-concentrate juice, has won the prestigious award for Cartonboard Pack of the Year at the 2011 UK Packaging Awards.

Press Releases

Elopak builds new coating line in Denmark

Latest coating technology to increase Nordic and European board supply

Press Releases

Resources Unlimited Conference

Elopak gives you the latest updates from the ACE conference in Brussels. See the press release and speech of Janez Potocnik.

Elopak makes the difference at World Juice 11  -  replace picture!
Press Releases

Elopak makes the difference at World Juice 11

Elopak is once again the main sponsor of the World Juice Conference 2011 from 3 to 6 October in Madrid, Spain. Taking place in the NH Eurobuilding in the centre of Madrid, the 16th FOODNEWS World Juice congress is considered the No.1. juice forum and attracts senior industry leaders, innovators and influencers from across the globe.

Press Releases

Elocoat invests in major plant upgrade

New technology improves reliability and CO2 footprint

Elopak has completed a major upgrade of the Elocoat coating plant in Terneuzen, The Netherlands with an investment of over €6.5 million in new technology to bring increased reliability, a reduced CO2 footprint and more ergonomic operations.

The upgrade focused on the coating line and included a new sprinkler system, a new raw board unwind, a new automised robot transport system, one new aluminum unwind and a new more flexible flame pre-treatment.

Press Releases

Elopak’s Board Upgrade Project in final Stages

Following the 50 million Euro upgrade at its main board supplier StoraEnso in Finland, Elopak is in the final stages of a complete transfer to premium quality board for customers.  

The key objective of this total overhaul on board supplies is to provide customers with a continuous supply of premium quality board across the whole portfilio of Elopak’s beverage cartons.

Environmental Director Sveinar Kildal
Press Releases

Elopak first packaging company to join CDP Supply Chain

Elopak is the first packaging company to become a member of the Carbon Disclosure Project’s supply chain program, an international system for reporting carbon emissions performance that puts the risk of climate change at the forefront of global business strategy.

WWF
Press Releases

Elopak recognized as WWF Climate Saver

Elopak received official endorsement as a WWF 'Climate Saver'. Sveinar Kildal, Director Environment, made a speech today at the Climate Savers Briefing at Capitol Hill in Washington. He stated Elopak's commitment to cut CO2 emissions with 15% by 2010.

albi
Press Releases

Elopak caps the challenge for airlines

The new transparent cap from Elopak won a highly commended award in the Best Cap and Closure category at the recent Beverage Innovation 2009 awards.

beverage innovation awards 2009 logo
Press Releases

Elopak handy innovation scoops international award

Elopak won one of the prestigious 25 industry awards presented at the Beverage Innovation Awards 2009 held this week in Munich. The multipull® System beat some strong competition to win ...

First "five-a-day" carton for UK
Product News

First "five-a-day" carton for UK

Elopak has developed a new carton feature to help UK consumers manage their intake of five portions of fruit and vegetables per day – as recommended by governmental health guidelines. 

LIFE Freshly Squeezed orange juice is offered without pasteurization
Product News

LIFE brand brings homemade juice to life

Every year across southern Greece, locals await the start of the fruit season. The Greeks take special care of their fruit trees with the aim of growing the finest quality oranges to make into juice. However, homemade juice takes time and effort to produce and until recently, there was no alternative that came close.

The new, re-branded GROVE carton helps to go global
Product News

GROVE gears up to go global

with Award-winning pack ‘as powerful as a 48 sheet poster’.

As reported in Elotalk 4_2011, the UK’s dominant force in organic juice is now making its mark in Europe thanks to a new re-branding and award-winning carton design. Managing Director of Grove Fresh Ltd David Patmore, spoke to Elotalk about how  the new packaging is as powerful as a 48 sheet outdoor poster and is supporting a new consumer campaign setting the record straight on organic messages. 
 

FSC Upländer case study
Product News

FSC Upländer case study

Making the link between product and packaging 

As recent food crises influenced consumer attitude and boosted nostalgia for more naturally-sourced food, so trust, confidence and safety have impacted consumer buying decisions and increased the demand for organic foods with provenance.

USP "Renewability" in a plastic-driven sector
Product News

USP "Renewability" in a plastic-driven sector

Water in cartons – the conscious consumer choice

Bottled water shows tremendous growth year-on-year, but is packaged mostly in plastic bottles. In contrast, First Choice Still Water in the ‘Maxi’ Pure-Pak Curve® carton is South Africa’s first water in paperboard - a unique choice in a plastic-driven sector.

Truly madly fruity & organic: GROVE
Product News

Truly madly fruity & organic: GROVE

With new branding and an award-winning pack design, the UK’s dominant force in organic juice is now making its mark in Europe. Managing Director of Grove Fresh Ltd, David Patmore, speaks to Elotalk about why the industry must support sustainable farming methods, deliver fantastic quality products and focus on clearer organic messages.

Help on a carton
Product News

Help on a carton

Hungarian dairy supports search for missing children

To support the Hungarian campaign to find missing children, hundreds of thousands of one-liter Pure-Pak® cartons emblazoned with the word ‘HELP!’ were sent to stores and shops nationwide.

Organic Schwarzwaldmilch goes under the microscope
Product News

Organic Schwarzwaldmilch goes under the microscope

40th anniversary of Bioland

Following strict independent examination by Stiftung Warentest (the German Consumers’ Association), Schwarzwaldmilch’s organic fresh milk (1.5% fat content) was rated at the top end of the ‘Good’ classification in recent tests. The milk is yet another organic brand packaged by Elopak to be marketed under the banner of Germany’s largest organic farmers association - as the ‘Bioland’ label celebrates its fortieth anniversary.

Porridge warms to Pure-Pak
Product News

Porridge warms to Pure-Pak

Porridge is a foodstuff not often seen in cartons, but in the Netherlands, it’s a recent convert.

The ‘Pap’ range from FrieslandCampina comes in five varieties and is marketed as an ideal breakfast and/or can be enjoyed as a dessert or snack. The range consisting of 5 varieties was previously packaged in a one-liter plastic cup.

Product News

Unimilk leaps into Summer

Letniy Den with new fresh design

The Letniy Den’ brand has been re-launched by Unimilk with a new engaging design in 500ml and 1L Pure-Pak® cartons. Meaning ‘Summer Day’ Letniy Den’s key message is ‘try the taste of summer’ and its new high quality bright design is a huge leap forward from its previous very traditional image and for the Russian fresh milk and Kefir sectors – both in terms of product and packaging.

Product News

How to capture 50% market share in one year!

A new range of premium quality juices from Artashat Cannery has cornered half of the Armenian market in its first year alone by opting for a high premium format. The new, natural juice brand called ‘Amare’, meaning ‘summer is now’, was launched in April 2010 in Pure-Pak Curve® cartons.

Product News

Capturing the ‘first taste’

Bringing the pureness of milk to grown-ups in Russia!

Based in the Ural region of Russia, the Chelyabinsky Dairy brings to adults the quality and goodness of the purest fresh milk we enjoyed as children, now in Diamond Curve® cartons.

Functional Food in Focus - Hellus & ME-3
Product News

Functional Food in Focus - Hellus & ME-3

When science and dairy collide

Tere AS dairy in Estonia launched Hellus Kefir.  For Estonians, fermented milk sold as a traditional everyday drink may not have seemed at first such an unusual product, however, the main ingredient of Hellus created a quantum leap in this value driven market.

Aromatic herbs in a box
Product News

Aromatic herbs in a box

DARÉGAL, the French herbs expert, has worked with ELOPAK to develop a revolutionary solution to be launched in spring 2011. A ground-breaking packaging format will provide home cooks with the next best thing to having year-round aromatic herbs in the heart of the kitchen.

Viva Fruity opens new market in Macedonia
Product News

Viva Fruity opens new market in Macedonia

Vivaks, the leading juice producer in Macedonia has family value in mind with its new range of juice drinks Viva Fruity, launched in November 2010, in 2 litre Pure-Pak® cartons.

Product News

French supermarket Systéme U sees the value of Pure-Pak Curve®

French supermarket Systéme U has launched two new packages for its own brand caster sugar (poudre) and brown sugar (cassonade). Both 750g speciality sugar products were re-packaged in July 2010, in 1 L Pure-Pak Curve® cartons with Elo-Cap™ UP, and are filled by Azucarera Ebro, the leading Spanish sugar producer.

Product News

Family Dairy chooses Curve® for 21st Century Milk

2010 saw a dynamic leap into the future for this Michigan dairy, with the launch of a modern, functional milk in a package to keep pace.  This is the first time a probiotic milk has gone on sale in the state.

Polish School Milk success
Product News

Polish School Success destined for Store Shelves

A Polish functional drinking yoghurt packaged in 250ml Mini Diamond Curve® cartons has been such a success in schools that it has just been launched onto the general retail market.

Prior to 2009, Polish law only allowed fresh, white milk for consumption within schools.  Following legal changes, Elopak worked with a group of dairies to introduce functional yoghurt drinks to the school milk system.

Bonlac
Product News

Bonlac Orange Juice: ‘Curvaceous’ Renewal

Bonlac is a Panamanian dairy manufacturing company with a modern, creative and innovating vision. For more than 24 years, Bonlac has been committed to producing high end quality products which now include not only milk and yogurts but also juices and flavored beverages.  

LIF logo
Product News

Love Irish Food

The "Love Irish Food" campaign has similar parameters to Germany’s Fair Milk Initiative.

Love Irish Food sees Irish food and drink manufacturers collaborating to promote the positive consequences of buying Irish brands to consumers. One of these companies is Batchelors, and we spoke with Michelle Corbett Commercial Marketing Manager for its Sqeez juice brands.  

Eat Smart
Product News

EAT Smart for clean living!

In April this year South African organic specialists, Eat Smart Organics, launched a new premium range of juice and lemonades in 1 L Pure-Pak® cartons and a culinary lemon juice in 500 ml Pure-Pak® cartons aimed at the retail and corporate sectors.

Grape Juice
Product News

Hofer KG reduces CO2 to win Austria’s Climate Prize

Hofer KG’s bio brand "Zurück zum Ursprung" (meaning back to the origin) won the prestigious Austrian Climate Prize in 2009 and has been described as "Globally Unique".

Spanish Soup
Product News

Spanish Soup is Summer sell out

A new, chilled soup in Pure-Pak Curve® has become a Spanish summer hit, with its manufacturer going out of stock three times in a row.

3 Petit
Product News

LCA Nordic Wine Comparative

Systembolaget, Sweden and Vinmonopolet, Norway decided to assess various wine packaging solutions in order to identify their main impacts on the environment. Package manufacturers for each package option studied were invited to participate. In addition to Systembolaget and Vinmonopolet, three package manufacturers (Elopak, Smurfit Kappa Bag-in-Box/Vitop and Tetra Pak) and one importer (Oenoforos) decided to join the study. More...

Product News

Italian Year of the Goat

In much of continental Europe, the majority of milk is long-life, ambient and UHT, but consumers are starting to demand fresher, premium and more traditional alternatives - with fresh goat's milk high on the agenda.

IceBox
Product News

The IceBox is here

US-based water company Glacia decided to launch its own water brand in Elopak’s Pure-Pak® cartons in response to the rising consumer demand for more environmentally sound packaging.
“We intend to make IceBox a household name. We have an exceptional opportunity being first to market with a package concept described by consumers as ‘revolutionary and innovative’. We believe the future is cartons”; says Steven Weymer, founder of Glacia IceBox.
 

Glass Dairy sheds Light on Organics
Product News

Glass Dairy sheds Light on Organics

A new state-of-the-art ‘glass dairy’ offering a totally transparent view of Germany’s organic production processes, was opened by the Prime Minister of Brandenburg, Matthias Platzeck on 6. January 2010.

Organic
Product News

Taking Organics one step further with Nature~Pure

Quebec-based dairy Natrel’s filtration process makes its Nature~Pure organic milk quite unique in Canada – and therefore a super premium image was required.  The dairy looked to packaging partner Elopak to provide a solution which included high quality Litho print for its range of filtered organic milk.

Moore Magazine
Product News

‘Ea+’ Equals Health in Polynesia

With campaigns continually warning us to eat better, there is a worry that many consumers dismiss these health messages. Ea+ Fruit and Vegetable juices are designed to answer a real consumer demand, but in an alternative way.

Tallinn Janseni
Product News

Largo brings retail space to life

Estonian juice company Largo AS understands the value of packaging innovation within its marketing mix and in 2005 was the first to launch Pure-Pak Curve® carton in Europe when it re-launched its juices, nectars and juice drinks (as reported in Elotalk 3, 2005). 

Korker
Product News

WHAT’S IN A CAP

Consumer research on packaging solutions frequently highlights the importance of closures to convenience, functionality, product quality and the overall user experience. Easy opening and safe reclosing of packaging often rate highly in surveys about customer satisfaction.

Product News

Tnuva transforms Romanian Dairy with Diamond Curve

Tnuva Romania Dairies (TRD) had a huge task when it was founded - to create a key fresh dairy brand from scratch. We discover how Elopak Israel helped achieve its goal.

Pure-Pak®
Product News

Pure-Pak® promotes Tradition in the Ukraine

With the economic crisis pushing consumers to return to their roots, paperboard has risen in popularity for packaging traditional products with added benefits.

Carrefour logo
Product News

Carrefour Shelves dazzle with Diamond Curve

The new-look Carrefour Juice Selection range in Diamond® Curve carton took to the shelves ...

Wine on-the-go
Product News

Wine on-the-go success continues

In 2008 Arcus - the main supplier of the Norwegian Wine and Spirits Monopoly - launched successfully "3 Petit" a red wine from France in the 330ml Mini Diamond® Curve portion pack with the multipull® concept ...

Fruit cartons
Product News

Fresh Market Opportunities

Elopak has recently made its mark in the Republic of Panama the southernmost country of Central America. New customer Industrias Lacteas Estrella Azul (Blue Star) is the largest producer ...

Milk
Product News

ESL is a winner in Czech Republic

The success of dairy customer Moravia at the recent International Milk Day held in Prague in May 2009 may indicate a turning of the tide for the milk market in the Czech Republic.  

Milk
Product News

Diamond Curve is tipped as the Invention of the Century

When Austrian dairy Alpenmilch Salzburg heard the positive response in the market place to the Diamond® carton from Elopak, it made a huge strategic decision to switch the main products of its Alpine dairy range under the ...

Carton with message on it
Product News

Message on a carton

In today's consumer driven world, it's becoming increasingly important for manufacturers to maintain customer loyalty and the credibility of their brand by entering into a dialogue with the end-consumer.

Gaspacho
Product News

Fresh look for SILL's Gazpacho

In recent times, the presence of vegetables in soup has become a real growth driver for French manufacturers thanks to the current advice from the French Ministry of Health to eat five portions of fruit and vegetables per day.

Super size carton
Product News

Super SIZE for a super PRICE

The Mexican market maintains its standing in the global beverage sector thanks to regular new fresh product launches. For this reason, it is with pride that ...

albi
Product News

albi is flying high in Diamond

February 2009 sees the first Diamond® with Curve cartons on the German supermarket shelves. However pioneering juice manufacturer albi GmbH & Co. KG recognized the benefits of the new shape ...

People Elopak
Product News

On Track for PakTrack

Since the launch of PakTrack in 2006, the online interactive design and proofing system has grown to include over 100 users from nine Elopak market units and seven major customers.

Elopak Technology Center (ETC)
Product News

Elopak Technology Center (ETC)

ETC is located at Elopak's Corporate Offices in Spikkestad, Norway. The Technology Center is Elopak's commitment to giving customers the best environment to test their products and is a statement to the packaging world that Elopak is committed to quality and innovation.

Cartons, wine, bread, fresh tomato
Product News

3 petit - little ones to go

Arcus, the main supplier of the Norwegian Wine and Spirits Monopoly, launched "3 Petit" in July. This tasty French red wine is packaged in the handy 0,33 litre Mini portion pack with screw cap.

Premium packaging makes pure difference for PURAfrutta
Trend Features

Premium packaging makes pure difference for PURAfrutta

Premium packaging makes pure difference for PURAfrutta

PURAfrutta Spremuta is the first national premium Italian juice brand to be launched in over seven years and it’s making a splash with help from Elopak.

Look to Italy and learn
Trend Features

Look to Italy and learn

Think big! When smart packaging strategy can create trends.

In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new market opportunities in competitive dairy markets. In Italy a new trend can now clearly be seen.

A family affair: new markets for Optimel
Trend Features

A family affair: new markets for Optimel

Think big! When smart packaging strategy creates new growth opportunities. 

In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new growth opportunities in competitive dairy markets. In the Netherlands, FrieslandCampina has gone large to cater for families which enjoy Optimel products in new 1.5 liter family packs.

Norwegian Q-Dairy drives family pack market
Trend Features

Norwegian Q-Dairy drives family pack market

Think big! When smart packaging strategy creates new growth opportunities. 

In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new growth opportunities in competitive dairy markets. In Norway, Q dairy has launched family packs to conquer new market segments. 

  

Success for Reid's
Trend Features

Success for Reid's

A fresh twist on School Milk in Canada

The Canadian dairy has almost doubled its shipments of school milk, with a little help from Elopak. Age-group targeted packaging has allowed Reid’s Dairy to gain market share from larger competition with volume more than doubling since its 2007 launch. The success of the school milk has even led to increased sales of other Reid’s Dairy products.

Trend Features

Promoting better child health

Across the globe, school milk is seen as a positive asset to a child’s daily diet. The United Nations’ Food and Agriculture Organization (FAO) reinforces this. It reveals that more than 50% of member countries have national nutritional guidelines specifying daily recommended levels of milk consumption for children.

Trend Features

School Milk: a Point of View

By guest Editor Geoff Platt of Dairy Innovation magazine

People who know me, and have read my editorial columns in Dairy Innovation magazine and, before that, in Milk Industry magazine, will know that I get rather passionate about School Milk and School Milk schemes. One of the key reasons I support School Milk is that, despite what the ant-milk lobby and the dairy detractors claim, I believe milk is good for you – and especially good for growing youngsters and teenagers.

Nectary
Trend Features

Elopak supports the booming Moroccan market

 In 2007 Elotalk reported on Elopak’s success in the Moroccan dairy and juice market with the launch of Mini Diamond® cartons in partnership with our customer COPAG. Three years on we take a closer look at this exciting market where Elopak has over 80% market share operating through its partner Obeikan Co with volumes in excess of 1.2 billion cartons. 

Understanding Consumer Spending and Behaviour
Trend Features

Understanding Consumer Spending and Behaviour

With the financial shocks of the past few years, the morphing global population and huge internet influence, there has been a shiftin buying behaviour. Elotalk takes a look at current and emerging shopping habits and patterns of consumer behaviour.

LOHAS
Trend Features

LOHAS – more than a trend, a cultural evolution

LOHAS is an acronym for Lifestyles of Health and Sustainability. It is a consumer movement focused on health, environment, personal development, social responsibility and sustainable living.  We talk to two experts on LOHAS and discusses why this is more than a trend, but an evolution which is already the focus of product development and marketing strategy around the world.

Trend Features

Elopak study confirms carton light protection benefits

The Elopak Technology Centre (ETC) in Norway has recently announced the results of a study that provides conclusive documentation of Elopak cartons’ light protection benefits for both taste and quality of dairy products. The study was managed by Elopak’s Manager for Sensory Services Liv Bente ...

Africa
Trend Features

A RAINBOW OF PRODUCTS

Exciting beverage products for visitors to the Football World Cup

There has never been a better time to discover what South Africa has to offer as the country plays host the 2010 Fifa World Cup™.  Visitors will be introduced to a range of special products which you only find here. Elotalk explores the market of The Rainbow Nation during a momentous year in its history.

Trend Features

Reducing the world´s waste mountain

Elotalk takes a look at how packaging design and choice of pack size can help reduce the world’s increasing mountain of food and drink waste.

Read more about the interesting findings.

Trend Features

Global Dairy Market in Focus

After one of the most turbulent years in recent history for global industry, we focus on the world’s dairy market with a brief overview of 2009 and what to expect over the coming years.

Dominic Cakebread, Director of Packaging Services at Canadean and Euromonitor’s Senior Analyst Francisco Redruello kindly gave their views and opinion to Elotalk plus some of the latest market information to help build an informative review. 

Trend Features

Health vs Convenience

Some countries are seeing a rise in the demand for ESL products thanks to the merging of two consumer trends. While consumers still look for healthy products and consider fresh ...

Trend Features

Organics: Bright Outlook or turbulent Times?

As the First Lady, Michelle Obama champions her organic vegetable patch at the White House, you can be sure that organics are still on the menu despite the current economic climate.

Carton
Trend Features

No more second Place

Producers are looking to the packaging industry to come up with new ideas and concepts. The role of secondary packaging is changing ...

Juice drink carton
Trend Features

Juice report: Resilience remains in challenging times

Simon Maddrell, Euromonitor International's Head of Non-Alcoholic Beverage research kindly accepted an invitation to be interviewed by Elopak for this latest juice report.

Big material roll
Trend Features

The foundations of Elopak

From the very first carton produced by Elopak some 51 years ago, the components and materials that make up a carton have been the one of the very foundations the company is built on.

If you don't rock the boat...
Business News

If you don't rock the boat...

... - then it will be rocked for you”
Elopak and WWF Norway explore possibilities

“Our planet is complex and has an entire biodiversity. Therefore we need to spread our thinking wider than our current knowledge and experience, to other areas that we as a company impact upon such as water, land use, pollution, transport and environmental health,” says Sveinar Kildal. “The meeting in Oslo was the ‘kick off’ for this new thinking and our ‘rock the boat’ strategy.”

Elopak joins the global debate
Business News

Elopak joins the global debate

Addressing the need for sustainable consumption

Elopak will be taking its place at the centre of the world’s environmental debate on sustainable sourcing this October. As part of the Alliance for Beverage Cartons and the Environment (ACE), Elopak will be represented at the Sustainable Sourcing Forum on 19th October 2011 in Brussels.

Business News

World School Milk Day

Building foundations for future dairy markets

Since the launch of World School Milk Day in 2000 by the Food and Agriculture Organization (FAO) of the United Nations, over 70 countries have taken part in activities. This year, the 12th World Milk School Milk Day will be hold on Wednesday, September 28, 2011.

Business News

Russian dairy and juice market report

2010 was a very eventful year for the food and beverage markets in Russia and CIS. There was recovery from recession but high inflation in the second half of 2010 and high oil prices led to rising retail prices pushing back consumers returning to premium markets. Mergers and acquisitions brought a new look to the industry landscape influencing expectations for the rest of 2011.
Read all about the current status and outlook for the Russian market here.

Business News

New Elopak Plant in Saint Petersburg

New Russian Manufacturing Plant

ELOPAK is about to finalize establishment of a new manufacturing plant in Saint Petersburg, Russia. Production is due to be operational by summer 2011 serving the Russian and CIS markets.

Elopak invites to GDC
Business News

Elopak at Global Dairy Congress

ELOPAK heads up Global Dairy Congress 2011 in St Petersburg, Russia, from the 7th to the 9th of June 2011.

Dominican Republic invests in its future
Success Stories

Dominican Republic invests in its future

School milk program serves millions of children

For millions of children in the Dominican Republic their main source of nutrition comes from a government School Breakfast Program which started in its current format in 1996.  Run and wholly funded by the Dominican Government through the Education Ministry, the program delivers approx. 1.2 million breakfast rations of flavored milk and bread to all public school children up to the 8th grade.

Success Stories

School Milk goes Green in UK

Fresh Pastures Dairy is pioneer in carton recycling

Fresh Pastures Dairy in Yorkshire, UK, is the first ‘Community Interest Company’ of its kind in Europe. The Wakefield-based social enterprise dairy was founded in 2006 by Graham and Sharyn Morley to provide milk to schools, but also to provide job opportunities for the long-term unemployed and those with physical and mental disabilities.

Success Stories

Polish School Milk: 15 years and 15 dairies

1996 saw the very first Polish school milk appear in 250ml Pure-Pak® cartons. Elopak was the first company to engage in the school milk program as a private company as pilot projects were realized in co-operation with three dairies. Today, with a total of 15 dairies producing school dairy products across Poland, it’s a sector that is expanding at pace.

Success Stories

Tonus in good shape

First Slim® carton in Russia

Russian consumers will see a totally new image for the Tonus premium juice brand from Lebedyansky JSC, part of the PepsiCo Group. Tonus will be the first Slim® carton in Russia and CIS following extensive consumer research by Lebedyansky who looked for a distinctive and original pack with high functionality delivered through its shape.

First juice portion Pure-Pak® for Poland
Success Stories

First juice portion Pure-Pak® for Poland

In 2009, the EU introduced around 90 million Euros in financial aid to boost consumption of fruit and vegetables in European schools. Poland was one of a handful of countries which took advantage of this initiative. The country launched a “Fruits at school” program which also allows pupils to consume a limited volume of fruit and/or vegetable juice as a part of a healthy diet.In addition to distributing milk in Pure-Pak® cartons, ELOPAK’s school milk partners were also very interested in the distribution of school juices in Pure-Pak® cartons.

All-Natural Creamer gets All-New Look
Success Stories

All-Natural Creamer gets All-New Look

In a market that is almost entirely commodity in nature, Rockview Farms, one of the last family-owned fluid milk plants in Southern California, has gone out of its way to differentiate its coffee creamer from the competition.

Lacteos
Success Stories

Lácteos Los Andes success

Bringing nutrition to more Venezuelan consumers

When Lácteos Los Andes was acquired by the Venezuelan State in 2008 its strategic direction shifted and it became one of the government’s key tools in its ‘food sovereignty’ campaign. Food sovereignty is a government initiative to increase the consumption of fresh milk and juices at low prices across the country. Los Andes has embarked on a major expansion and development project to meet increasing demand and to support its new state role.

1L Pfanner
Success Stories

Pfanner is a big Diamond Fan

In the wake of reduced consumer spending, many in the juice market are experiencing testing times.  Against this backdrop however, Pfanner of Austria, is bucking the trend, with new products, a myriad of flavour combinations and a relaunch of more than 30 varieties of juice across four of its premium, ambient ranges.

Valio Gefilus
Success Stories

20 years and counting for Valio Gefilus

Elotalk takes a look at the story behind Valio Gefilus’s 20thbirthday and speaks to Valio's Export Manager, International Operations and Innovations, Kalle Leporanta to get a firsthand account of how an accidental introduction, intelligent groundwork and a creative marketing campaign transformed the probiotic dairy market.

Success Stories

A new Era for the Jersey Cow Icon

In May 2010 Jersey Dairy opened its doors to its new purpose-built, modern headquarters and production facility. The new site was built to replace the dairy’s former facility which dated back to the 1960s. Elotalk has taken a closer look at Jersey Dairy, which on the surface may look like a very traditional dairy but is anything but conventional with innovation and intelligent marketing strategy driving success for the Jersey brand.

Lantic Sugar
Success Stories

Canadian Sugar on upward Curve

In an extremely conservative market, where much has stayed the same for nearly a decade, the Pure-Pak Curve® has taken the Canadian sugar market by storm.

Carton Family
Success Stories

Behind the FSC label

Why FSC Cartons can save Life on Earth 

As Elopak this year announced its Forestry Stewardship Council [FSC] Chain-of-Custody certification and its first FSC-labeled cartons are launched with the Tropicana brand in Europe, we take a look at the story behind the FSC label.

Tropicana
Success Stories

Elopak launches first FSC cartons

for Tropicana in Europe

Elopak's first Forestry Stewardship Council (FSC) labeled cartons have been launched. Key global customer PepsiCo has selected FSC cartons for its European Tropicana juice products.

Introducing Eco™ - Inspired by Nature
Success Stories

Introducing Eco™

Inspired by Nature

Elopak introduces its latest innovation Eco™, a smart, efficient and green package for fresh and ESL milk. Eco™ combines design innovation with both environmental and cost benefits.

The evolution of Eco™ comes from the critical global need to provide packaging and product solutions that are kind to the environment. Combine this with the demand for improved functionality and consumer convenience and cost efficiencies in the highly price-pressured milk markets.

South Korean success
Success Stories

South Korean success for Pure-Pak Curve

Elopak and South Korean Associate Hankuk Package extended their successful partnership which was formed in May 2007. Background for reaffirming the partnership is the success of the Pure-Pak® Curve carton in the market. South Korean Dairies are using eye catching curved panel to promote the benefits of their products to demanding consumers.

Environment
Success Stories

FSC certification announced in Europe

From April 2010 Elopak will be certified according to FSC and have an approved traceability system for the raw materials for board, from forest to filling. Elopak can now offer limited amounts of FSC labeled board and blanks. Currently there are limited amounts of FSC timber available, but volumes are increasing and Elopak will be able to offer FSC board that carries the assurance of the FSC logo, to certain customers this year.

Elopak has made a commitment to the EU that by 2015, 100% of our board supply shall be controlled and traceable and by 2018 all of our converting operations shall operate with full FSC certification.
 

Success Stories

From Scan Star to the World Star – awards keep coming for multipull®

Following its success in October 2009 when it was only one of nine entries to receive a prestigious Scan Star Award and its success at Beverage Innovation Awards, Elopak’s multipull® system has been awarded a coveted World-Star award for packaging excellence!

Fruits
Success Stories

Spotlight on Austria

Natural Alpine Goodness builds a strong Market

The Republic of Austria is situated in Central Europe but borders both western and eastern markets. With Germany and the Czech Republic to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the west, a total of eight neighbours provides Austria with many different external influences. With its temperate and alpine climate, Austria’s mountainous terrain provides some of the world’s highest quality, natural resources.

Cartons
Success Stories

Coca-Cola gets Slim for Cappy

Coca-Cola has re-launched its entire Cappy Juice and Nectar portfolio in Bulgaria and Romania, in new Elopak Slim® cartons.

cartons which stands on a floor near a door
Success Stories

Pure-Pak® for Doorstep Deliveries

Northern Ireland's largest dairy supplier has changed the face of door-to-door milk deliveries by offering one-pint* Pure-Pak® cartons.

three cartons with different sizes
Success Stories

Why Canada is an extra special Market

When Elotalk began investigating the speciality products using Elopak cartons in the Canadian market, we discovered a heritage dating back many years.

LIFE brings homemade juice to life
Success Stories

LIFE brings homemade juice to life

Every year across southern Greece, locals await the start of the fruit season. The Greeks take special care of their fruit trees with the aim of growing the finest quality oranges to make into juice. However, homemade juice takes time and effort to produce and until recently, there was no alternative that came close.

Table with food on it
Success Stories

The original and still the best

In a mature market and up against a conservative category, it took a new soup producer on the fringes of the production establishment to lead the way forward. Twenty years have passed since ...

three cartons
Success Stories

Sustainable light protection

Elopak developed a sound green solution in response to a fundamental consumer concern by one of its major dairy customers TINE.

Fresh Milk in a carton
Success Stories

Worlds largest dairy store chooses Curve

Stew Leonard's, the world's largest dairy store, is the first US retailer to choose Pure-Pak® with Curve cartons to package its own-brand products in stores across major Northeast States.

Naturally Delicous
Success Stories

Natur-ally Delicious

One of Canada's leading natural food companies has teamed up with Elopak to make new waves in a growing soy milk market. Nutrisoya Foods upgraded the packaging of its market ...

Wine cartons with fresh fruits, cheese and crackers
Success Stories

Ukraine drinks wine in Pure-Pak®

Did you know that much of the Ukraine sits on the same latitude as some of the top French wine producing regions? Thanks to the launch of wine in Pure-Pak® by three new ...

Success Stories

Window - a clear consumer benefit

Window cartons may not be new, but they are becoming increasingly popular, containing a variety of products from branded and private-label. In demand by both Elopak customers ...
 

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