Press Releases
New-look Cracker Drinks will hit multiple retailers’ shelves across the UK in May as the range is relaunched in 1-litre Pure-Pak® Curve cartons from Elopak. The brand will be the first to roll off the UK’s only aseptic juice, gable top carton filling line which opened in March, based at Fruitapeel in Llantrisant, Wales.
Press Releases
Fruitapeel, one of the UK’s fastest growing manufacturers of own-label and branded juices and smoothies, has partnered with Elopak to launch the UK’s first gable top carton aseptic filling line for juice.
Press Releases
Elopak has opened its new coating line in Aarhus, Denmark, following the completion of its latest manufacturing plant. The new additional coating line will further increase Elopak's inhouse coating capacity of raw material.
Press Releases
Elopak AS has reached an agreement to sell its 50% shareholding in Elopak South Africa (Pty) Ltd. to Nampak Liquid Packaging Division, South Africa.
Elopak has made changes to its European business to reflect dynamic market trends and to strengthen its support to customers in the current challenging financial climate.
Press Releases
Winners of the inaugural Elopak Dairy Marketing Awards have been announced in a prestigious ceremony on the 25th of April in Oslo. Congratulations go to Kindred PR, winner of the Best Dairy Drink Campaign award for its ‘make mine milk’ campaign and Arla Foods, winner of the Best Fresh Dairy Campaign award for Lactofree 2012.
Press Releases
Elopak has made changes to its European business to reflect dynamic market trends and to strengthen its support to customers in the current challenging financial climate.
Success Stories
FrieslandCampina, Elopak and Elocoat supported one of the biggest charity events in the Netherlands. The 3FM Serious Request campaign, run by radio station 3FM on behalf of the Red Cross, raises funds for, and awareness of, infant mortality in Africa.
Success Stories
Fruitapeel, one of the UK’s fastest growing manufacturers of own-label and branded juices and smoothies, has partnered with Elopak to launch the UK’s first Pure-Pak® aseptic filling line for juice. At a time of continued economic difficulties in Britain, here is one company delivering investment and growth.
Success Stories
The start of the civil war in 2011 in Libya seemed to stop Al-Naseem’s launch of its own juice brand, however Elopak stepped in to make their ambitions possible.
Trend Features
For many years Elopak has hosted customer events, workshops and presentations at the Elopak Technology Center, Spikkestad, Norway or locally at customer sites. Some are to discuss specific issues such as product innovation or to brainstorm marketing ideas; all with the ambition to inform, inspire and build relationships.
Trend Features
Innovation as key to success
Going forward into 2013, Elopak looks at the key learnings and trends that could be taken away from the annual FoodNews World Juice Conference for the future and how the market it set to develop.
Trend Features
Nutritional values from vitamins and antioxidants are undoubtedly some of the main reasons why consumers buy fruit and vegetable juice. As with all fresh products, the quality of juices can deteriorate over time.
Trend Features
Secondary packaging evolves at Elopak
Today markets are fast, competitive and complex. With dynamic consumer demands creating new channels to market, the role of secondary packaging and multi-packs has accelerated.
Trend Features
According to the Drink Sector, despite being a premium priced category, the market for coconut water grew 100% in 2011 and is expected to grow by another 50% in 2012 by tapping into the huge consumer trend for ‘naturality’.
Business News
The new filling machine Elopak® S-PS140UC has the perfect capacity and production flexibility for today’s markets. It enables to produce Pure-Pak® cartons in all sizes and configurations with quick product changes allowing customers to meet dynamic consumer demands.
Business News
The flexibility of the Elopak packaging system was a key motivator for Arla Kallhäll in Sweden to move its entire fresh milk product portfolio to gable top cartons.
Business News
With the fruit and vegetable juice sector as one of the fastest growing and most profitable in China, reaching 15.8 billion litres* in 2011; Elotalk took a closer look at the news from Elopak in China and Asia.
Business News
The realities of the business environment today, place sustainability high on Elopak’s agenda, changing how we operate throughout the entire value chain – from forest to shelf.
Business News
Tomlinsons Dairies is hitting the headlines in the UK thanks to a key new contract to supply school milk to Welsh schools in Elopak cartons. Elotalk dug a little deeper to find a very interesting story of a regional, family-owned and highly successful dairy business.
Business News
Win Green Award for Sunfresh
Sunfresh Singapore, known for its premium fruit juices, has won the 3Rs Distinction Award and Platinum Award 2011 for notable contributions towards ‘reducing, reusing and recycling’.
Product News
Astra Sweets, the global candy company, has cause to celebrate right now. A year after the fire in its marshmallow factory at Harlingen in the Netherlands, production has now started again at full speed. Astra has marked its return with the introduction of Frisia Mini Marshmallows in 750ml Pure-Pak® Diamond Curve cartons launched in autumn 2012.
Product News
Superior print quality for beverage cartons is enabling high-value on-pack promotions for Canadian consumers through multi-coupons. Dairies such as Natrel are boosting opportunities to consume milk in a declining market by their smart selection of cross-promotional products.
Product News
In line with its goal to provide healthier and more positive food experiences, TINE in Norway has launched a completely new type of milk with no fat but all the taste, and more of milk’s best values!
Product News
For over 50 years Roosvicee has been offering the healthy benefits of fruit and rosehips to consumers in the Netherlands through quality, tasty fruit drinks and syrups. 2012 marked Roosvicee’s entry into a new market segment with its first dairy product, a 0% fat yoghurt containing rosehip.
Product News
In June 2012, Jacoby Obst und Gemüseverwertung in Auggen Germany, near the French border, re-launched its Bio Apple juice in Pure-Pak® Diamond Curve cartons. The new packaging strategy followed a request from Jacoby’s key customer Edeka.
Product News
In October, Albi the German juice producer launches a new juice drinks range ‘Albi Fruity’, the fruity thirst quencher. Albi Fruity contains 5% fruit and is available in three varieties; all are packaged in 1 litre Pure-Pak® Diamond Curve cartons.
Product News
Czech Dairy Product of the Year
As part of the celebrations for World Milk Day in late May, the Czech Dairy Product of the Year award bought great success for Elopak customers.
Product News
This summer, Jafora - Israel’s second largest producer of soft drinks, has given its leading nectar brand a major packaging re-vamp with fresh new designs.
Product News
Tonus brand growth report
One year after Lebedyansky JSC, part of the PepsiCo Group re-launched its flagship juice brand Tonus in 900ml Slim® cartons in Russia, Elotalk reports on its significant growth despite negative market trends, and the launch of a new flavor: Clear Apple Juice.
Product News
Kumpf’s ‘Juice of Origin’ brings more to regionality
Family owned Kumpf Fruchtsaft GMBH & CO. KG of Markgröningen/Baden-Württemberg launched in May 2012 a new ‘Juice of Origin’ range of products to the market. With nine new flavours Kumpf appeals to the consumer trend in Germany for regionally sourced and processed products. Founded in 1898, the company’s brand message is ‘For the Love of Juice’ and to add value to its latest range it searched for new innovative packages.
Product News
with a new product for stressed consumers.
In March 2012 Austrian beverage producer Pfanner launched its latest premium juice “Natürlich Nervenfreund” in Elopak's 1 litre Pure-Pak® Diamond Curve cartons.
Product News
“Daily wine” from Sicily
brings quality & values to consumers
According to ISTAT, National Statistics Agency, Italy had a record-breaking year for wine last year. A quarter of the global wine market is now made up of Italian wine* and a new, everyday wine concept is causing a splash on the beautiful Italian island of Sicily.
Product News
with a new regional brand concept
TINE, Norway’s largest dairy, has launched a new brand concept for its fresh milk. The ‘From Farmers In Your Region/Your Part of the Country’ initiative launched on 9th January 2012 across Tine Melk is in response to the trend in Norway for natural products with a clear origin and has been introduced with a new design for its 1 litre Pure-Pak®cartons.
Product News
In March 2012 Delta Dairies, the leading dairy and juice producer in Greece, re-launched its fresh milk range in Pure-Pak Curve® cartons with the first Easy Grip from Elopak. Easy Grip provides a more ergonomic grip for better product pouring and a new point of difference on shelf.
Product News
First ever on-pack promotion for New Covent Garden Soup Co. £5 mio. re-launch
New Covent Garden Soup Co., the UK’s chilled soup market leader, thought big for its first ever on-pack promotion with its "Win A Farm" competition to support the £5 million brand re-launch of its entire soup range.
Product News
The Coca-Cola Company re-launched its Minute Maid brand across Belgium in 2011. The re-launch of Minute Maid included a new visual brand identity, a new integrated marketing campaign, a new taste of the most important flavour “Minute Maid Original” and, last but not least, an improved packaging of the Minute Maid 1L carton packs; the Diamond Curve® carton.
Product News
brings a Swiss Muesli Revolution
Emmi, Switzerland’s largest dairy with HQ in Lucerne, has launched a new dairy concept to appeal to the Swiss consumer and their love of Muesli. The dairy, which is the largest milk processor in Switzerland, has labeled the introduction of the new product Emmi Yoghurt Milk – the Muesli Revolution. The innovative product is more liquid than yoghurt but thicker than milk giving just the right consistency for Muesli.
Product News
with Award-winning pack ‘as powerful as a 48 sheet poster’.
As reported in Elotalk 4_2011, the UK’s dominant force in organic juice is now making its mark in Europe thanks to a new re-branding and award-winning carton design. Managing Director of Grove Fresh Ltd David Patmore, spoke to Elotalk about how the new packaging is as powerful as a 48 sheet outdoor poster and is supporting a new consumer campaign setting the record straight on organic messages.
Product News
2010 saw a dynamic leap into the future for this Michigan dairy, with the launch of a modern, functional milk in a package to keep pace. This is the first time a probiotic milk has gone on sale in the state.
