Elopak wins best cartonboard pack at UK packaging awards

11/17/2011

Elopak is highly commended for first ‘five-a-day’ carton

Elopak‟s „five a day‟ Pure-Pak® carton, developed for Sainsbury‟s not-from-concentrate juice, has won the prestigious award for Cartonboard Pack of the Year at the 2011 UK Packaging Awards.

Praised for its innovative design, the carton‟s circular windows allow consumers to conveniently measure the correct portion of fruit juice required for a healthy diet.

The award was collected by Mark Eaves, Market Unit Manager of Elopak UK & Ireland at a ceremony held at the London Hilton, Park Lane on 16th November hosted by Packaging News.

Eaves, says, “This award really demonstrates how flexible carton packaging can be when suppliers work in partnership with their customers to achieve a specified goal. Sainsbury‟s wanted to enhance functionality and provide true product visibility to help differentiate its premium not-from-concentrate juice. We short-listed a number of potential solutions and finalised on the 23mm-diameter windows appearing down one side of the Pure-Pak® carton, so consumers now have an efficient method of 200ml portion-control. This innovative packaging development combines well with a fresh new design concept to create a new-look pack which more strongly supports key consumer lifestyle trends.”

The Cartonboard Pack of the Year recognises excellence in packaging production, design and innovation. The judges, which this year included high-profile packaging buyers, specifiers and consultants, were looking for the pack with the optimal solution to the brief including: innovation and originality, print and production quality, shelf stand-out plus environmental impact.

Louise Wilkinson, Sainsbury's Juice Buyer said: "We launched this new packaging to make it easier for customers to measure one of their five-a-day and lead a healthier lifestyle. The windows also showcase our fantastic juice and its freshness."

All of the packaging for the new 'by Sainsbury's' range has been designed to meet with Sainsbury's wider commitment to the environment. It has pledged to reduce its own brand packaging weight relative to sales. The target is a reduction of a third by 2015, as compared to its baseline of 2009.

Sainsbury‟s refreshing range of chilled fruit juices is available in 18 different varieties to buy in store or online.

The happy winners of the 2011 Packaging Award (Left to right)

Josh Brooks, Editor, Packaging News
Charlotte Judd, Lead Product Developer Dairy and chilled Juice, Sainsbury’s
Jane Skelton, Packaging Technologist, Sainsbury’s
Mark Eaves, Elopak Market Unit Manager UK & Ireland
Julie Prior, Senior National Account Manager, Princes
Tony Hawks, Radio 4 conferencier

For further information please contact:
Elopak Media Contact: Stephanie Sergeant, + 44 1525 378 536, + 44 7771 657 648, and at steph@stephaniesergeant.co.uk.