Press Releases
Elopak handy innovation scoops international award
10/20/2009
Scanstar for multipull
Elopak was awarded the Scandinavian Scanstar Award on 20.10.2009.
Multipull System wins best new multipack at Beverage Innovation Awards
Elopak won one of the prestigious 25 industry awards presented at the Beverage Innovation Awards 2009 held this week in Munich. The multipull® System beat some strong competition to win the Best New Multipack and Crate category. Further innovation was recognised from Elopak with its specially designed transparent cap receiving a Highly Commended accolade in the best closure category.
Developed at the Elopak Technology Centre [ETC] in Spikkestad, Norway the multipull® System is a user friendly paperboard tray that holds a combination of up to six mini cartons with a handle which also doubles as an in-store point of sale feature.
A pre-cut in the paperboard tray makes it easy to pull the cartons apart for consumption. Gerd Unni Kvam from Elopak's Operational Marketing received the award and says, "We are delighted that this simple yet effective solution is being recognised as a reliable and innovative packaging opportunity. The solution supports our cartons making it easier for the consumer to handle, carry and open. At Elopak, creating the 'stop' effect in store by differentiating our customers' products is a priority together with sustainability."
Market debut came for multipull with Norwegian wine and spirits company Arcus who introduced the '3 Petit'; three French red wines in 330ml Mini Diamond Curve cartons in the multipull® in 2008, and launched a further three-pack of German white wine '3 Kleine' this summer.
For further information please contact:
Elopak Media Contact: Stephanie Sergeant, + 44 1525 378 536, + 44 7771 657 648, and at stephaniesergeant@yahoo.com
