Trend Features

Health vs Convenience

05/26/2010

sparks demand for ESL

Some countries are seeing a rise in the demand for ESL products thanks to the merging of two consumer trends. While consumers still look for healthy products and consider fresh milk as better for them than UHT long life, so too they see the benefits of convenience that UHT varieties bring. As a consequence ESL - Extended Shelf Life - milk provides a perfect compromise and is seeing a new emergence in some countries, no more so than Austria and Germany according to recent reports.

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