Elopak launches new Pure-Pak® Sense Aseptic carton

Published on: 07.11.2016

Elopak has launched a new package for aseptic products, the Pure-Pak® Sense Aseptic carton, with unique design and functional features. Eckes-Granini Finland is the first juice company in Europe to introduce the new Pure-Pak® Sense Aseptic carton, with the re-launch this October of its popular Marli Natur juice range.

The Pure-Pak® Sense Aseptic carton brings a combination of form and functionality through a number of standout features. Easy-to-fold lines enable the squeezing out of significantly more product helping to combat food waste, and the convenient flattening of cartons to reduce volume in waste and recycling facilities.

Designed with an asymmetric top allowing different sizes of closures, the carton has an arched top fin, creating an elegant and appealing shape enhancing brand image on shelf. The top fin can also be printed for better range navigation and communication of product benefits or promotional messages. 

The Pure-Pak® Sense Aseptic carton both looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack giving consumers a new tactile experience when gripping and pouring.      

The new Pure-Pak® Sense Aseptic carton is the latest innovation from Elopak’s continuous research and development to improve and add value to paper based packaging.

The Pure-Pak® Sense Aseptic carton has been developed alongside new Pure-Pak® Aseptic System (PPA) filling machine technology from Elopak offering reliability and efficiency performance and flexible production. For more information regarding the Pure-Pak® Sense Aseptic carton, please take contact with Ingrid Lille Thorsen, Corporate Market Communication, Norway Ingrid.thorsen@elopak.com or go to www.elopak-aseptic-system.com.

Re-Shaping the Finnish juice market

Following the installation in Summer 2016 of a new aseptic filling line E-PS120A in its production site in Turku, Finland, Eckes-Granini has relaunched its Marli Natur juices in 1 litre Pure-Pak® Sense Aseptic cartons.

Torsti Hurmerinta, Commercial Director at Eckes-Granini Finland, adds: “Elopak´s Pure-Pak® cartons are familiar to Finnish customers and used since 2009 for our fresh juice range.

“Our latest consumer tests have proven the Pure-Pak® carton as the preferred packaging for long life products also. The new Pure-Pak® Sense Aseptic System ensures product quality until the end of the 12-month shelf-life, and the elegant shape of the carton underlines the overall premium image of Eckes-Granini. It is the best match for the superior natural image and high quality of the Marli juices with its novel features including the top fin-print and the easy-to-fold lines, providing additional benefits with handling and disposal of the packaging.”

“We are delighted to extend Elopak’s presence at Eckes-Granini in Finland with our new filling technology and innovative carton format,” explains Juha Oksanen, Market Area Director for Finland and Baltics at Elopak. “We are confident that the outstanding design of the Pure-Pak® Sense Aseptic carton will be beneficial for product display on-shelf. In addition, the enhanced functionality will satisfy consumer needs for convenience and sustainability and provide Eckes-Granini further growth impulse for their strategic brands.”

“The new filling line provides very flexible and efficient production, with fast changeover of designs. Installation was a smooth process thanks to very professional co-operation with Elopak from planning to commercial filling. We are looking forward to extending the filling line in 2017,” adds Sakari Sainio, Supply Chain Director, Eckes-Granini Finland. 

The Marli Natur relaunch is supported by media campaign with ads and TV commercials and through social media channels.

For further information about customer and market contact Market Area Director for Finland and Baltics Juha Oksanen at our office in Finland, juha.oksanen@elopak.com

Note to Editors:
Elopak is an international supplier of paper based packaging solutions for liquid food. Based in Norway, and wholly owned by the Ferd Group (one of Norway's largest privately owned industrial groups) Elopak is continually developing its packaging expertise to match the changing demands for packaged food.

Over half a century of continuous expansion and growth, sees a truly global corporation operating on every continent. With in-depth penetration through a network of market units and associates in more than 40 countries plus customers in over 80, the Elopak Group seeks to bring its international expertise and product technology to new markets. Today, Elopak is a leading global supplier of packaging solutions to the fresh dairy and juice industries.

Eckes-Granini Finland Oy Ab, the former Marli is the oldest producer of fruit based beverages in Finland with its Finnish roots dating back to 1867. Today, Marli juices and syrups are available in retail food stores, in restaurants and hotels.  Marli continually underscores its modern image with new, innovative products. In 2001, Marli became part of the German group Eckes-Granini GmbH.

Eckes-Granini Group GmbH is a German company known for its brand of fruit juices which are available in 70 countries worldwide. Eckes-Granini has leading positions in several European countries with well-known brands like granini, hohes C, Pago, Joker, Sio, Rynkeby and God Morgon.