Farmi launches FIRST 750ml PURE-PAK® SENSE CARTONS for new products

Published on: 06.09.2016

Farmi’s has launched a new rjaženka variety in the 750ml Pure-Pak® Sense cartons. Originating from Russia and Ukraine, rjaženka remains today a very popular product across much of eastern Europe. Rjaženka has a slight caramel flavour and cream colour and is perfect for pouring over breakfast cereal and is often used for cooking as a replacement for yoghurt or kefir. The introduction of the 750ml Pure-Pak® Sense carton by Farmi follows the company’s success in 2015 as the first in the Baltics to launch products in the 1 litre Pure-Pak® Sense cartons. “The Pure-Pak® Sense carton with its waste saving feature has been a huge success for Farmi,” explains Olgert Pallo, Elopak Oy. “Research has shown that the easy-to-fold feature of the carton enables consumers to extract 99% of product helping to reduce food waste and enabling the used package to take up less space in trash or recycling.” Farmi states that the unique embossed ‘first touch’ zone near the gable top on each side of the Pure-Pak® Sense carton give consumers a different and improved handling experience. In addition, the large closure ensures better pouring for a more comfortable to use package. “The rounded features of the carton gives Farmi differentiation on shelf for its new products,” adds Olgert Pallo. “This company has pioneered the Pure-Pak® Sense carton in the Baltics with great success including winning the Best Dairy Product of the Year with its sour milk product packaged in the cartons presented by the Estonian Food Industry Association. “These latest launches now bring the first 750ml Pure-Pak® Sense cartons to be introduced in the world with equally innovative products that continue to win over the Farmi consumer,”