First Elopak carbon neutral carton launched

Published on: 04.04.2017

Centrale del Latte d’Italia S.p.A ., the third largest dairy in Italy, is the first in the world to introduce carbon neutral cartons from Elopak. In March the dairy launches its fresh milk products from regional brands Latte Tigullio and Tapporosso in 1 litre and 500ml carbon neutral Pure-Pak® cartons.

Elopak became a carbon neutral company in 2016 offering carbon neutral packaging to its customers, with Centrale del Latte d’Italia the first to bring this offering to market. “As a food producer we are  increasingly aware of consumer interest in the carbon footprint of product manufacturing processes and packaging,” says Marco Luzzati, Sales and Marketing Director, Centrale del Latte d’Italia. “As with industries and economies across the world, the goal of carbon neutrality throughout our entire supply chain is a major part of our overall environmental strategy – and Elopak has enabled us to make a huge leap with our shared carbon neutral vision.” In total, eleven new pack designs have been created for the carbon neutral Pure-Pak® cartons across both the Latte Tigullio and Tapporosso brands. Full- and half skimmed milk can be found in 500ml and 1 litre Pure-Pak® cartons, while skimmed milk is available in the 500ml cartons. 


All cartons for the two regional brands feature closures for easy opening and reclosing convenience. Centrale del Latte d’Italia S.p.A. – a company listed on the STAR division of Borsa Italiana, the producer of fresh milk, milk products and ultra-fresh products – was created on 1 October 2016 through the merger of Centrale del Latte di Firenze, Pisa, Pistoia e Livorno S.p.A. into Centrale del Latte di Torino & C. S.p.A. It is the third-largest milk and dairy hub in Italy in terms of volumes sold, with an aggregated turnover of around € 180 million. The new Group is concentrated mainly in the Piemonte, Liguria, Tuscany and Veneto regions.

The move to introduce carbon neutral packaging fits the Group’s merger strategy to create an inter-regional hub bringing together dairy companies and brands at the local level that share fundamental values such as quality, security and the enhancement of stock rearing and the food production chain. 

Elopak a carbon neutral company
With its announcement in June 2016 that it achieved the milestone of becoming a carbon neutral company, Elopak is fulfilling its vision of carbon neutrality, in line with its ambitious environmental strategy; Future Proofed Packaging.Achieving carbon neutrality means that alongside Elopak’s continuous efforts to reduce greenhouse gas emissions, the residual emissions are offset by verified projects outside of its value chain. These projects have a very positive effect on local livelihoods and the environment. Specifically, Elopak is supporting a Ugandan cooking stove project, as well as a REDD+ rainforest protection project in Borneo, where 65 000 hectares of tropical rainforest are being preserved. “Elopak aims for absolute sustainability, and our carbon neutrality program brings us several steps closer to our vision,” says Kristian Hall, Director Corporate Environment at Elopak. “These first Elopak carbon neutral cartons on the market represent a major step forward in the industry towards wider carbon neutrality and environmental responsibility throughout the supply chain.”