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FrieslandCampina further expands

Published on: 19.05.2016

FrieslandCampina has further expanded its use of renewable packaging materials. Products from the GoedeMorgen! and Vifit brands have now been launched in 1 litre and 500ml Pure-Pak® Classic cartons featuring renewable polyethylene (PE).The company was the first in the Netherlands to offer its products in Pure-Pak® cartons with renewable materials in 2015. This key milestone enabled FrieslandCampina to set new packaging standards and encourage the use of renewable materials for consumer products. The latest launches took place in March 2016 and feature several products from the Vifit drinking yoghurt and its sub-brand Vifit GoedeMorgen! (dairy breakfast drinks), both of which are national favourites in the Netherlands. The renewable PE reduces the carbon footprint of the carton with closure by 20% compared to a standard carton.