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Granarolo gets fresh with new soya milk

Published on: 18.03.2016

Launched in September 2015, the Granarolo Soya Milk brings new freshness to the Italian market. “This is the only fresh soya milk in Italy”, explains Jacopo La Rosa, Sales Manager, Elopak Italy. “It is dairy free and fills a gap in the market for a natural alternative to fresh milk.” 

Granarolo uses the carton to communicate the product’s natural benefits to the consumer. It is 100% vegetable and is both lactose-free and gluten-free. “Intolerances to lactose and gluten are growing and consumers are looking for alternatives,” adds Jacopo. 

The new Soya milk has low salt content, contains fibre and is made only with non-genetically modified (GMO-free) soy, all sourced from Italy. “This fits with the increasing demand for natural healthy food products,” adds Jacopo. “Granarolo is committed to providing the most natural products to the consumer and carefully select ingredients, and has strict controls at all stages of the production process.” 

The Pure-Pak® carton with the Curve® feature gives the new fresh Granarolo soya milk a distinctive premium look compared to the UHT products on the market. The Curve® feature boasts the message ‘SEGUI IL TUO INSTINTO NATURALE’ translated as – ‘follow your natural instinct’ – which clearly calls to the consumer trend for products that their bodies naturally demand due to the growing intolerances in the modern diet. 

“The carton has enabled Granarolo to communicate the specific benefits of the new fresh Soya Milk to consumer targets, building a new segment within the growing dairy alternative market,” adds Jacopo.