Juustoportti dairy has launched Oat Drink in Finland and opened a completely new segment in its portfolio for vegetarian and vegan consumers.
Launched in 1 litre Pure-Pak® Sense aseptic cartons in January, the new oat drink is made from pure Finnish oats, and is gluten-free with no additives. Consumers can use the oat drink in coffee as an alternative to milk, and can benefit from added value of calcium, vitamins D2 and B12.
The new oat drink is following the European trend to introduce dairy alternatives into markets where milk consumption is decreasing. Such market changes have a strong impact in Finland where milk consumption is very high, and non-dairy drinks are growing in double-digits.
Juustoportti invested in a new aseptic processing line including filling machine and downstream equipment from Elopak. The Pure-Pak® Sense aseptic carton provides standout in an expanding sector for the new oat drink.