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Molokija meets trend with easy fold convenience

Published on: 12.12.2017

Ternopol Dairy in Ukraine has launched a range of dairy products under its Molokija brand in the new Pure-Pak® Mini cartons with an easy fold feature.

Packaged in both 330ml Pure-Pak® Mini cartons is a range of yoghurt 1,4% varieties. These include vanilla, strawberry-mint, green tea, poppy-nut and yoghurt with wheat and cereals.
The new Pure-Pak® Mini cartons have a Curve® corner panel, and an arched top fin for improved communication and standout, plus an ‘easy to fold’ feature for more convenience and less waste. Also launched in 500 Pure-Pak® Mini cartons are four more new products featuring, plain yoghurt 1,6% , natural flavoured Kefir 1% and 2,5%, plus Ayran 0% product.

The new launch responds to the current trend in the Ukraine for more ‘downsized’ or smaller portion packaged products for on-the-go consumption. “For certain products that are consumed outside the home, or on-the-go consumers are looking for smaller packages that are easier to carry and consume smaller portions,” explains Anya Yavorskaya, Market Unit Manager, Ukraine. “The basic concept of the whole brand is “Milk that loves You”. Molokija meets trend with easy fold convenience Ternopol Dairy in Ukraine has launched a range of dairy products under its
Molokija brand in the new Pure-Pak® Mini cartons with an easy fold feature. Therefore, Ternopol Dairy wanted a natural package to preserve the freshness and the health benefit of milk 
safely, supporting the health and wellbeing of the  Ukrainian consumer.” The dairy has also launched three of the new yoghurt flavours in 750ml Pure-Pak® Sense cartons, which also features
the easy to fold design and complement the carton range including 1 litre Pure-Pak® Sense cartons launched earlier this year. “All the cartons for these latest Molokija brand are new formats in the Ukraine,” adds Anya. “The easy to fold feature is ideal for these products which have higher viscosity, therefore the consumer can squeeze out the last drop of product for less food waste. Cartons are also easier to prepare for recycling or disposal.” The dairy products were launched in Pure-Pak® Sense cartons in Spring 2017 and the new range of Pure-Pak® Mini cartons in August 2017.