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Pure-Pak® brings stand-out for Prairie Farms

Published on: 25.04.2018

The four totally unique flavored milks; Chocolate Marshmallow, Strawberry Crème, Orange Crème and Egg Nog are sold from February until May ‘while supplies last’ throughout the US Midwest and South. "Our new MOOOO-licious milk flavors welcome Spring in
the sweetest way possible," said Rebecca Leinenbach, Vice President of Marketing and Communications for Prairie Farms. “Offering a variety of fun and unique seasonal flavors throughout the year allows Prairie Farms to build on our leading market position as the top brand in the flavored milk category.”

For new Elopak customer Prairie Farms the Pure-Pak® carton breaks the existing category norms. “The quality litho printing capabilities provide us with design flexibility, which is essential to differentiating our brand in a crowded marketplace,” adds Rebecca. Prairie Farms uses the design opportunities to the full with colors and illustrations playing an important role in differentiating between the flavors. The Quart (946ml) Pure-Pak® Classic cartons also feature on-pack recipes, carefully chosen to celebrate the joy of Spring.

Prairie Farms Dairy, Inc. is one of the largest and most successful dairy cooperatives in the Midwest, with over 900 farm families, 5700 employees, 45 manufacturing plants, over 100 distribution facilities and annual sales of over $3 billion. As one of the strongest farmer-owned dairy cooperatives in the US, Prairie Farms consistently outperforms the competition in sales and flavor innovation. In Great Lakes Multi Outlet Geography (as defined by IR), Prairie Farms is the number one brand within the refrigerated flavored milk category. In 2017, Prairie Farms Salted Caramel Milk won “Best of the Best” in the World Dairy Expo Championship Contest with a perfect score of 100 points.