Wiesehoff’s own-brand fresh ESL milk (3.5 and 1.5% fat) and buttermilk were launched in 1 litre Pure-Pak® Sense cartons in June. The dairy, based in Schöppingen, north-west Germany has since launched the 500ml Pure-Pak® Sense cartons for its milk, buttermilk and cocoa products.
The carton was selected by Wiesehoff to help communicate stronger ties to the region under the ‘Good from Münsterland’ slogan. The easy-to-fold food waste saving feature and user-friendly shape fits perfectly with the Wiesehoff new fresh, chequered-style design. The carton’s rounded ‘Top Fin’ and smooth front panel are important features for the dairy. Hubert Wiesehoff, owner and CEO of Wiesehoff Dairy, says, “This is a carton with a more contemporary design for today’s market which enhances Wiesehoff’s core values.
The option to print on the top fin is a valuable tool to help consumers with on-shelf navigation through product varieties. The new portion pack has extended the handling, convenience and environmental benefits of the Pure-Pak® Sense carton to our consumers.”