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Winter Vla from Campina with a new twist

Gepubliceerd op: 04.01.2016

Winter Vla from Campina with a new twist

This season FrieslandCampina in the Netherlands has introduced Winter Vla under its Campina and Optimel brands – but with a new twist. In 2015 the special seasonal Vla is the first to be packed in Pure-Pak® Sense cartons.

The Winter Vla has been re-launched every November for many years, and it follows other seasonal varieties sold throughout the year. There are four winter flavours this year: the Campina products are WinterVla Bitterkoekjes (with Macaroons) and WinterVla Boerenjongens (with raisins). The Optimel products are Wintervariatie sinas abrikoos (orange and apricot) and Wintervariate peer (pear).

The Winter Vla in its new look and more convenient package is available from late November ready for the festive season. Vla is a very typical and traditional product in The Netherlands and over the Christmas period the Dutch like to add whipped cream, chocolate sprinkles and cookies to their Vla desserts.  

FrieslandCampina began switching to the Pure-Pak® Sense carton earlier this year. The foldable, waste reducing package is ideal for many of the company’s viscous dairy products such as vla and yoghurts.  

For more information contact kees.geelhoedt@elopak.com.