Tropicana adds smaller serve cartons to its number one orange juice range in UK

Tropicana, one of the most popular juice brands in the world, has expanded its range with the launch of two of its best sellers in smaller serve cartons in the UK market.

Voted the number one orange juice vs other leading brands in the UK, Tropicana original orange juice is now available, in two varieties – with pulp and without pulp, in a smaller portion carton for the first time. With this 500 ml beverage carton, Tropicana offers more options for consumers to experience its ‘as fresh as from the fruit’ signature taste in an increasingly diverse market.

A key trend in the UK is a progressively ageing population that is creating a shift to more households with older adults and fewer children.

Now with our best-selling orange juice in 500ml cartons we have created accessibility for even more UK households to enjoy the great taste, quality and refreshment of Tropicana orange juice at breakfast. This smaller format pack is designed for smaller households such as empty nesters and retirees for whom the larger pack formats of Orange Smooth and Orange Original may not meet their needs. It also allows more price sensitive shoppers to buy into the branded category in light of price inflation, putting Tropicana on breakfast tables in more household demographics.

Nikolaos Kokidis, Packaging Procurement Lead Europe, Tropicana.

Consistency in quality
UK consumers also ranked Tropicana highest on fruitiness, real orange flavor, and freshly squeezed taste3 and the consistency in quality is reflected in the choice of cartons for these new product presentations.

Opting for the Pure-Pak® carton gives the brand range consistency on the shelves along with our standard carton pack and bulk formats,” adds Nikolaos Kokidis. Consumers are familiar with Tropicana as a leading juice brand in cartons for the UK market.

Cartons are fully recyclable in the UK and with new Simpler Recycling legislation from the Department for Environmental, Food & Rural Affairs4 (DEFRA) mandating liquid carton collections at household kerbside from March 2026, consumers can be confident their waste carton reaches a recycling facility.

Sources:
1 The New Fieldwork Company – May 2023
2 Attitudes towards Healthy Eating – UK – 2024 – Mintel
3 UK CATA CLT – April 2023
4 Simpler recycling: workplace recycling in England – GOV.UK