Rørosmeieriet dares to lead again. First to launch Elopak’s carbon-cutting Natural White Board cartons
They’ve done it again. Norway’s organic dairy trailblazer, Rørosmeieriet, has stepped up once again as the first mover in sustainable packaging – this time debuting Elopak’s revolutionary Natural White Board cartons for Coop’s iconic Änglamark brand. The result? A carton that looks as sleek and familiar as ever – but with up to 14% lower greenhouse gas emissions.
This isn’t just another packaging update. It’s a bold leap forward in climate-conscious innovation, and it’s only possible because of packaging pioneers like Rørosmeieriet— Elopak partners who don’t just talk sustainability, they live it.
When Elopak presented the Natural White Board cartons to us in January 2025, we immediately saw the alignment with the eco-conscious values of the Änglamark brand. We integrated the new board into our existing filling lines with ease. This is another Elopak innovation that lets us pass on more sustainability benefits to our customers and their consumers.
Kristin Bendixvold, Commercial Leader at Rørosmeieriet.
This marks yet another milestone in a 40+ year partnership between Elopak and Rørosmeieriet – one built on trust, shared values, and a mutual drive to push boundaries. From launching the Natural Brown Board in 2017 to now pioneering the Natural White Board, Rørosmeieriet continues to prove that real change happens when bold brands dare to go first.
The Pure-Pak® carton with Natural White Board lowers the carbon footprint by eliminating clay coating, reducing polymers, and energy efficiency production processes.
True innovation doesn’t always shout – it often whispers. Our latest cartons may look similar to their predecessors, but they carry a significantly lighter carbon footprint. We deeply value packaging pioneers like Rørosmeieriet who are bold enough to test new solutions. Progress doesn’t happen in isolation – it takes customers and suppliers who dare to leap forward with us.
Kristiane Melingen, Senior Project Engineer at Elopak.
This launch is a flagship moment in Elopak’s Repackaging tomorrow strategy – where making our partners shine is just as important as reducing emissions. With Natural White Board now available across Pure-Pak® fresh carton formats, the future of packaging is not just lighter – it’s brighter.
The new pack fits with our sustainability priorities and is ideal for the Änglamark brand which the Coop founded 20 years ago to help the consumer connect with and choose better environmental options.
Merete Rørvik, Product Manager Coop own brands, Norway
Änglamark fresh skimmed organic milk in Pure-Pak® Natural White Board cartons hits Coop shelves across Norway in June 2025, with more products to follow. The future for packaging dairy is here – and it’s naturally white.