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Costa Rica consumers enjoy new functional juices this summer

Published on: 26.06.2019

Launched in April 2019, the two new juices are‘Defensas’ - Apple and Blackberry with Ginger, and ‘Energia’ - Orange and Passion Fruit with Ginseng. Both the new refreshing and healthy juices, ideally launched for the summer season, are packaged in 1 litre Pure-Pak® Classic cartons and closure for added convenience. 

“Consumers in Costa Rica can now enjoy the benefits of new combinations of fruits and vegetables created to support the health requirements of modern day living,” says Vinicio H. Soto, Elopak Central America. “Changes in trends and consumer demands drive innovation at Dos Pinos, and we work to support the Cooperative’s strategic vision helping to provide them with integral packaging solutions across dynamic markets.” 

“Our partnership with Elopak enables us to have an innovative package that guarantees the quality and safety of the product with a more ustainable pack certified in accordance to Forest Stewardship Council™ (FSC™)” adds Francisco Arias, Senior Corporate Relations, Dos Pinos. “The Pure-Pak® carton is aligned with our vision of sustainability and was the best choice for these latest product innovations from the Jugo brand.” The new Jugo functional products were launched with an extensive marketing campaign including outdoor and transport advertising, and TV spots all with the message Se pasan de Buenos – which is a Costarican expression meaning - They are way too good! More than good!

*Forest Stewardship Council™(FSC™). (FSC license code FSC™ C081801) www.fsc.org

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About Dos Pinos
The Cooperativa Dos Pinos is the leading company in the dairy industry of Central America and the Caribbean and a major competitor in the beverage industry. With a history of more than 71 years, the Cooperative exports today to more than 10 destinations and has its own plants in  
Panama, Nicaragua and the Dominican Republic. It delivers 1.4 million liters of milk daily from its farms which total 1400 and has a portfolio of more than 900 products. Across the Central American and the Caribbean region, Dos Pinos is one of the consumers’ most favourite brands for
its taste, quality and innovation.