Nippon Paper Industries Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Fumio Manoshiro); entered on 01. March 2016 a license agreement with Elopak AS Norway for the introduction of Pure-Pak® carton shapes into the Japanese market.
The agreement covers the production of Pure-Pak® Classic cartons with Curve® feature and Pure-Pak® Sense cartons. These carton shapes are acknowledged for their sophisticated design and improved functionalities. Furthermore will closures be applied to the cartons for consumer convenience. The new carton shapes have already proven track records for high value-added products such as dairy drinks, soft drinks, and functional drinks in Europe.
Nippon Paper Industries has since 1965 produced and sold gable-top cartons under the "NP-PAK" brand and is Japan's leading company for gable-top liquid packaging cartons. The new Pure-Pak® design features and shapes, as well as the introduction of closures will further strengthen Nippon Paper Industries position in the market by meeting increasing consumer demands for improved functionality.
Elopak CEO Niels Petter Wright (left) and Yasuhito Obayashi, Associate Director Paper-Pak Division, Nippon Paper Industries signed the License Agreement at Elopak Headquarters in Norway.
About Nippon Paper Industries
Nippon Paper Industries Co., Ltd is a Japanese paper manufacturing company. The company's stock is listed on the Tokyo Stock Exchange. As of March 2016 the company has 38 subsidiaries and 10 associate companies. It is listed as one of the world's top 10 pulp and paper industry companies.
Elopak is one of the world's leading liquid food packaging suppliers and produces Pure-Pak® beverage cartons and Roll Fed packaging material, which are used by and associated with many premium beverage and retail brands. Elopak cartons are the renewable and low carbon packaging choice. Elopak produces more than 13 billion cartons annually. In 2015, Elopak celebrates the 100 year anniversary of the iconic Pure-Pak® gable top carton patent.