Elopak first to hit one billion mark for 100% renewable cartons

Elopak is the first manufacturer to deliver over one billion 100% renewable cartons after launching beverage cartons featuring certified renewable polyethylene (PE) in 2014.

Elopak's cartons offered with renewable PE, help ensuring resources for future generations. In addition, using a renewable feedstock instead of a fossil one, significantly reduces the carbon footprint of the cartons.

In 2017, the Elopak further improved its renewable offering by introducing new feedstocks for renewable PE. The company chose to change supplier base to widen its offering of renewable PE and now offers two different sources. One is derived from sugar cane, the other is based on tall oil, a residue from pulp and paper production.

«Reaching one billion fully renewable cartons is a major milestone for Elopak and a great contribution to reducing the use of fossil resources.»

Marianne Groven
Interim Director Environment at Elopak

By expanding our supplier base, Elopak has been able to widen our offerings.

Sourced from Nordic forests, the tall oil-based feedstock is a residue from pulp and paper production. This allows Elopak to offer a carton based entirely on wood. The wood is 100% sourced from responsibly managed forests and other controlled sources, in accordance with the FSC certification system. The standing timber stock in Nordic countries continues to increase, as annual harvest remains lower than annual growth. Increased utilization of the Nordic boreal forests is beneficial both to the environment as well as to the raw material supply of Europe, which is highly dependent on imports from outside of the continent.

* Expressed as carbon dioxide equivalents (CO2e)


The term feedstock can refer to a raw material or, in this case, an intermediate product used to produce a finished product.

As an example, fossil oil is a raw material, and processed naphtha is a feedstock used to produce a wide range of products, for example polyethylene. Renewable naphtha is a feedstock made from renewable raw materils, such as plants or residues.

A renewable resource is a natural resource that can replenish over the passage of time, either through biological production or other naturraly recurring processes. In contrast, non-renewable resources, such as petroleum and coal, are limited and therefore will be depleted. A change to renewable resources is necessary to ensure resources are available for future generations.

Ways to PE

«Elopak will always strive to provide packaging with a strong environmental profile to support our customers' brands.»

The second alternative feedstock is sourced from Brazil, where sugarcane can grow in areas that other crops cannot. Sugarcane also proves to be one of the most efficient plants in converting sunlight to energy and hence is a sustainable, fast-growing renewable resource. As little as 0,02% of the arable land in Brazil is used to produce ethanol. In comparison to fossil based raw materials, all renewable alternatives are better for the environment, both in terms of resource depletion and carbon footprint. With some exceptions, Elopak’s customers can now choose which feedstock of renewable PE they would like to feature on their cartons. Both feedstocks are certified according to ISCC PLUS.

For agricultural practices, ISCC PLUS ensures:

  • Biomass is not produced on land with high biodiversity and high carbon stock
  • Good agricultural practices protecting soil, water and air are applied
  • Human rights, labor and land rights are respected

In addition, ISCC PLUS ensures that the entire value chain is certified up to the finished product. Elopak uses a mass balance system, which is reviewed by third party auditors annually. For Elopak, transparency and credibility are key. This is why we ensure that all of our renewable materials, from paperboard to plastics, are sourced and verified through accredited certification systems. Almost all of Elopak’s cartons can be offered with renewable PE, significantly lowering the carbon footprint of the cartons and helping our customers achieve their environmental goals.