In October 2018, the dairy switched from PET bottles to Pure-Pak® cartons in response to media and consumer concern over plastic waste, and a levy placed on plastic bottles by the German government.
The dairy’s owner Leonhard Große Kintrup explains, “With the increasing concerns over plastic, I went in search of an alternative. I am very grateful to my customers, who were strongly committed to the environment and therefore I took a new route despite the investment required and switched from plastic to Elopak cartons.”
Less plastic than bottles
“For us, glass bottles were uneconomical due to high weight, the risk of breaking and cleaning costs, and also the option of foil bags was not popular with our consumers,” adds Leonhard Große Kintrup. “The Pure-Pak® carton was a good solution as it uses significantly less plastic than my previous bottles. Made mostly from paperboard it has a natural and renewable origin, which is why for me the FSC Certification of the cartons is also important.”
The dairy's range of three milks, whole, half-fat and lactose-free was launched in 1 litre Pure-Pak® Classic cartons, with flavoured milks including vanilla, chocolate and coffee, filled in 500ml Pure-Pak® Classic cartons.
Quality and longevity
Leonhard invested in a reconditioned Elopak S-PS30 filling machine for the packaging line, which enables him to have complete control of production. “Very quickly it was clear that the machine is the right one for me. I can operate the machine well, understand the process and do some of the maintenance. This is important to me.”
“That this machine can continue to operate with a new owner speaks for the high quality and longevity of Elopak technology,” adds Leonhard.
Large printable space
The design space of the cartons is also important to Leonhard, with the milk products each featuring cows Frida, Lisa and Berta. “The Pure-Pak® carton offers a large printable space, compared with the bottle where I only had a label. So, we have been able to maximise the design and create some great looking products,” adds Leonhard.
Sales rising again
With this launch begins a new partnership between Elopak and Milchhof Große Kintrup. “I like Elopak's commitment to sustainability and resource conservation. Our customers certainly like the new cartons and sales are rising again. Customers value the space-saving, angular shape of the cartons, which can now, in contrast to the previous round bottle, be placed in the refrigerator. And not least, after use you can simply fold the cartons for recycling disposal.”