In June 2019 the dairy launched its whole fresh cartons with Natural Brown Board and has removed all closures on its cartons.
The natural looking and feeling cartons were selected with no closure to emphasize the milk’s naturalness. The milk is produced at a fixed temperature that ensures the most natural product with no artificial ingredients or preservatives.
“For Radyvylivmoloko, its most natural milk required the most natural packaging,” says Denis Korotkih, Elopak, Ukraine. “Therefore, this carton with no closure, and made from Natural Brown Board is made using less plastic and more sustainable materials.” The dairy, which is based in the West part of Ukraine, plans to also launch other products in the new cartons including Kefir, Cream and Ryazhenka – all of which are produced with the same natural method.
“This is one of the first Pure-Pak® cartons with Natural Brown Board to be launched with no closures and reflects
an increasing trend towards more natural and sustainable packaging for eco-friendly brands,” adds Denis.
The new-look cartons will be distributed to national and local retailers across the West part of Ukraine.