World’s first technology enables Juste Pressé switch from plastic to cartons
Juste Pressé in France, with its partner juice and smoothie producer Hermes Boissons, has launched the world’s first High Pressure Processing (HHP) juice products filled in cartons.
New technology by Hiperbaric, the world’s leading company specialising in industrial equipment for High Pressure Technologies, enabled Juste Pressé to shift from plastic bottles to cartons for its juice range. The switch in packaging formats was critical for Juste Pressé’s goal to reduce or remove the plastic materials in its packaging.
The range of four Juste Pressé fruit juices, are now packaged in 900ml Pure-Pak® cartons. Thanks to the new HPP technology, the juices have maintained the sensory quality of a fresh product, and its nutritional benefits.
High Pressure Processing (HHP), also called cold press processing, was previously only available for products packaged in plastic bottles. It is a food and beverage preservation method that guarantees food safety and achieves an increased shelf life, whilst maintaining the attributes of a fresh product.
Hermes Boissons won the Manufacturing Innovation Awards in 2020 for its innovative new HPP filling line. “Today’s customer demands food and beverages with specific characteristics such as higher sensory and nutritional quality, but with fewer additives and preservatives. They also demand more sustainable products and packaging,” explains Tom François, CEO of Hermes Boissons. “This new HPP technology is the solution to achieve fresh, safe and minimally processed products.”
The new technology from Hiperbaric has been specially developed using in-bulk technology so product is processed before being packaged. Therefore, now juice can be processed and filled into any type of packaging not just plastic bottles, enabling Juste Pressé to select a more sustainable pack.
“The new process and packaging enable us to give the consumer ‘The taste of the fruit and nothing else’,” adds Alexia Chassagne, CEO of Juste Pressé. “The process is precise, just like the elephant and the pea. Exerting just the right amount of pressure to destroy microorganisms, but not the vitamins and antioxidants!”
“For the packaging, we really wanted to avoid plastic which is why we opted for the carton,” adds Alexia Chassagne. “Our new pack is 93% forest-based, with the cap also made from plant-based materials. The carton represents a 54% reduction in terms of carbon emissions compared our previous plastic bottle.”