Youce: The fruity oat drink revolution

A new era as Niehoffs unveils Youce in Pure-Pak® Sense aseptic cartons

Niehoffs Vaihinger Fruchtsaft GmbH has launched “Youce by Vaihinger” a beverage that blends flavors of tropical fruits with the notes of oats. Youce reimagines the traditional juice drink by introducing two fruity varieties: orange-mango and cherry-pomegranate in Pure-Pak® Sense Aseptic cartons.

The debut of Youce in 2025 signals a fresh chapter in the German beverage market, as more and more consumers are looking for alternatives to traditional beverages, or just something different. Youce combines the best of fruit juice and oats, with no artificial sweeteners and suitable for a vegan diet.

Functionality Meets Convenience
At the core of Youce’s offering is the 750ml Pure-Pak® Sense aseptic carton enhancing the drink’s versatility. An optimal size for families to share or to grab on the go, ideal for breakfast buffets alike as well as a smart choice for the hotel industry. Whether enjoyed on its own, poured over muesli, or savored as a quick snack, Youce brings versatility for those who appreciate variety and quality in their daily routines.

Youce by Vaihinger is not just about what is inside the carton, the packaging itself is just as important. The Pure-Pak® carton provides a great canvas for visuals as well as clear, informative product details. This thoughtful design not only helps Youce stand out on crowded shelves but also reinforces its premium positioning.

Environmental commitment at the forefront
Responding to the growing demand for sustainable alternatives, the Pure-Pak® carton is constructed from renewable materials and is fully recyclable where infrastructure is in place. By choosing this sustainable path, Youce by Vaihinger reduces its ecological footprint compared to traditional plastic bottles or glass containers, setting an example for responsible manufacturing in the beverage industry.

The Pure-Pak® carton not only keeps Youce at its best but also underscores Vaihinger’s dedication to responsible, innovative beverage solutions. Customers have hailed it as both unique and innovative, a testament to Niehoffs Vaihinger Fruchtsaft GmbH’s commitment to breaking new ground beyond the classic juice segment. With Pure-Pak® cartons, Youce positions itself as a forward-thinking brand, ready to meet both the practical and ethical expectations of consumers.