‘All Purpose Cleaner’ in cartons with Jif

It’s not just about cleaning, it’s about cleaner choices for the consumer. Orkla Home & Personal Care (OPHC) has introduced the first ‘All Purpose Cleaner’ (APC) product in D-PAK™ cartons.

With the relaunch of four Jif branded products in cartons across Norway in September, the move is designed to make household cleaning more sustainable for consumers. The four Jif cleaning fluids, now available in 750ml and 1500ml cartons, are rolling out across supermarkets in Norway. By shifting from plastic bottles to cartons, Orkla is leading the way in the local market.

“At Orkla Home & Personal Care we want to contribute to reduce plastic consumption, and the new carton is a great way to do just that,” says Iselin Hedenstad, Senior Brand Manager, Orkla Home & Personal Care. “We have taken the lead in offering cleaning products in cartons, as the first in the Norwegian market in this segment.”

The four cleaning products include three from the versatile all surface cleaner Jif Allrent brand portfolio. Also launched in D-PAK™ cartons is Jif ‘Krystal Grønnsåpe’ floor and surface cleaner made from pure wood oils, ideal for cleaning all types of wood, including hardwood, parquet, laminate, and other washable surfaces in the home.

“The new D-PAK™ format not only helps reduce plastic use, but also streamlines logistics, and offers retailers a more sustainable, shelf-ready solution,” adds Iselin Hedenstad.

The update means all four products, once sold in plastic bottles and caps, are now exclusively available in Norway in D-PAK™ cartons.
“Consumers have responded well to the transition to cartons with our brands in the laundry category, and we are transferring this insight to household cleaning by optimizing products in the Jif portfolio as well,” says Iselin Hedenstad.

“Consumers perceive the carton format as easy to use and contribute to reducing plastic consumption. Therefore, we are delighted to introduce our new Jif ‘Allrent’ series and Jif ‘Krystal Grønnsåpe’ in the new D-PAK™ carton format this fall.”

For those looking for a more sustainable way to keep their homes spotless, Jif’s new carto format is a step forward in making cleaner choices for the planet.