Elopak launches aseptic Pure-Pak® cartons with Natural Brown Board

Elopak is taking a step forward with sustainable packaging and launching aseptic Pure-Pak® cartons made with Natural Brown Board.
The new Natural Brown Board Pure-Pak® cartons are carbon neutral and introduced only one year after Elopak launched the first fresh gable top carton made from Natural Brown Board. Since its 2017 launch, the fresh carton is successful on shelf across Europe for market-leading multinational and medium sized dairies.

The aseptic Pure-Pak® cartons have one less layer and thereby retain the natural brown colour of the wood fibres which gives a visible fibre structure. This also results in reduced carbon footprint and reduced weight, providing a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.

«Elopak has a continuous focus on developing and offering products with an improved environmental profile. The natural brown board is a good example in this respect.»

Marianne Groven, Director Environment at Elopak

The aseptic Pure-Pak® carton will be available in the sizes 1000ml, 750ml and 500ml and runs on the E-PS120A aseptic filling machine. The new Pure-Pak® cartons are carbon neutral and 100% recyclable.

Naturally sustainable
The new aseptic Pure-Pak® carton is a more environmentally friendly package; Compared to our standard board for Pure-Pak® cartons, the Natural Brown Board has one layer less and is more light weighted. The cartons are Carbon Neutral® and 100% recyclable.

Naturally different
The cartons have a hightly distinctive look and stands out on shelf.

Naturally authentic
The surface of the Pure-Pak® carton with Natural Brown Board gives a unique natural appearance. This look and feel can strengthen the brand image with growing popularity in environmentally friendly, natural and regionally sourced products.