From plastic bottles to sustainable beverage cartons
Zumosol partners with Elopak and switches from plastic bottles to sustainable beverage cartons
Zumosol in Spain has re-launched its organic juices in 1 litre aseptic Pure-Pak® Sense cartons with Natural Brown Board from Elopak. In a switch from plastic packaging, the premium juice manufacturer found the new more natural and sustainable cartons a perfect fit for its organic portfolio.
First launched in December 2017, in plastic bottles the Zumosol range of three organic juices, are now going to be relaunched in cartons with Natural Brown Board. The aseptic Pure-Pak® cartons have one less layer and thereby retain the natural brown colour of the wood fibres which gives a visible fibre structure. This also results in reduced carbon footprint and reduced weight, providing a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.
“Our ecological range is made entirely from organic crops, with both ingredients and process adhering to the highest standards of respect for the environment. As one of the leading brands for these types of products, we are constantly looking to improve their sustainability,” explains Laura Rueda from Zumosol.
“The new carton has the natural look and its clear benefits for the environment that supports organic values, provides outstanding differentiation on shelf and strengthens the Zumosol brand commitment to sustainability.”Laura Rueda, Zumosol
As with all Pure-Pak® cartons, the Natural Brown Board is fully recyclable through the existing collection, sorting and recycling facilities. “We have seen an increased awareness in the market of sustainable packaging, leading to a demand for more environmental solutions,” adds Marina Bortoletto, Marketing Director in Elopak for South Europe. “The benefits of this latest carton enable our customers to further increase the environmental benefits of their packaging. We believe that, from the market feedback, this is a good solution which is sustainable from the inside – to the outside.”
The new cartons of Zumosol will soon be on shelves nationally in Spain. The organic range features orange, mango orange, red-fruits varieties packaged in 1 litre Pure-Pak® Sense cartons with Natural Brown Board.
Zumosol belongs to Zumos Palma, part of the multinational Toksöz Group, which is present in over twenty countries, and which has one clear goal: to create products which we would choose, without hesitation, for the
people we love. Products that make us feel good, feel more alive, and be more open to enjoyment. The brand has more than 20 years of experience, more than 100 employees and on sale at more than 25,000 locations.
Both Toksöz and Zumosol share quality, health and sustainability as markers of their identity. This is why the Group chose juices based on a sustainable and healthy philosophy, which also applies to other food categories, such as chocolate and ice cream. With a capacity to process 150 millions of kilos of citrus fruit a year – that’s as much as 10% of the European imports of orange juice, the brand is committed to the environment and its local area.