WOVO cracks open new dairy alternative category

Liquid egg pioneer Campomayor has teamed up with Spanish food scientists to develop the world’s first dairy alternative made from egg whites.

Opening a new market category, WOVO was launched in April 2023 in national retailers across Spain including Carrefour Hypermarkets, Gadis, Froiz and Vegalsa-Eroski chains.

Pioneering new possibilities for eggs

Family business Campomayor was founded in 1942 and specializes in the production and marketing of pasteurized eggs and egg products, mainly whole liquid egg, white and yolk. It is the third generation of the family, lead by María Caridad García, who embarked on this pioneering project to explore the vast possibilities of eggs whilst adding value in the Galician area.

Campomayor’s R&D team has worked with the most prestigious research centres such as the CSIC – Council of Scientific and Industrial Research, the University of Santiago de Compostela and private food technology and safety centre, Ainia. The result is a new way to use eggs as a raw material that has allowed the development of WOVO, an alternative and new way to consume natural protein. WOVO is gluten-free, sugar-free, fat-free, lactose-free, low in calories, high in natural protein of high quality and with the 9 essential amino acids.

“The development of this new dairy alternative is of great importance to the food industry,” explains Sofía Pérez, Director of Business and Growth at Campomayor. “We have opened up a new market category and have created opportunities to work with a new high quality dairy alternative that brings benefits not provided by existing products.”

“Elopak’s Pure-Pak® Sense Aseptic cartons are the best way to present our new drink to the consumer. It transmits a differential image at the point of sale, with many possibilities in design, enhancing the differentiation and modernity of the WOVO brand. But that is not the most important thing, the Pure-Pak® Sense Aseptic carton aligns with one of our key pillars, sustainability.”

Sofía Pérez, Director Business and Growth at Campomayor.
The Pure-Pak® Sense Aseptic carton was selected to enhance the distinctive benefits and innovation of the brand compared to plant-based alternatives. WOWO comes with three flavors that are filled in 1 litre cartons by leading Spanish dairy and co-packer Leche Gaza.

“Elopak’s support has been and continues to be very important for us; firstly, by providing us with a carton that enhances the characteristics of our brand, which is essential for us when it comes to going to market,” adds Sofía. “And secondly, Elopak was as flexible as possible with their support, from packaging orders to the preliminary design phase, which was key to enabling us to implement a pioneering world’s first product and brand.”

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