smol expands its refillable revolution of cartons 

The smol revolution of planet friendly home cleaning products marches on with the launch smol Stain Gel in D-PAK™ cartons to kick off 2024. 

Part of the smol home bundle, this latest addition is the next stage of smol’s constant drive to reduce plastic, carbon and chemicals. The new refill pack follows the launch in mid Oct 2023 of refill cartons for smol washing up liquid and fabric conditioner in D-PAK™ cartons.  

“Our smol customers just keep one bottle for life each and refill from the new cartons when they need.

Lucy Wishart, Marketing and Communications Manager at smol

“This makes cutting down on single use plastic bottles really convenient for our customers; who have commented they are excited to see positive moves away from plastic packaging. Our carton refill solution is available for all smol liquid products, making it easy for consumers to rinse and fold ready for the recycling process.” 

smol makes it easy for consumers to recycle the refill cartons. If your local council does not accept cartons for recycling, then folded used cartons can be sent back to smol for free. 

“Stain Gel is a newer addition to the product range and popular with smol customers. The stain remover market is also a key area for reducing plastic packaging and increasing recycling,”

Sophie Bramley, Innovations Manager at smol

“The fabric stain remover market in 2023 saw 2.1% growth YOY. Therefore by adding the carton refill for the Stain Gel we are introducing more little smol changes, adding up to ‘smol things make a big difference.” 

Started in 2018, today smol is the UK’s fastest growing homecare brand, with an aim to manufacture with a lower carbon footprint whilst ensuring products perform brilliantly and are affordable and accessible to consumers. Products have reduced levels of added chemicals and are vegan and free from animal cruelty.  The smol family includes laundry capsules, dishwasher tablets, fabric conditioner, refillable spray bottles and washing up liquid plus the recent addition of a personal care range and other accessories available to existing customers via the smol shop. All conveniently delivered direct, as and when needed by their customers.  

Launching in January smol’s Stain Gel starter kits will include a bottle for life, made from 100% post-consumer recycled plastic, and the smol D-PAK™ cartons to refill and recycle.