Boxed Water™ refreshes the U.S. with watermelon flavour
Our trailblazing customer in the U.S. Boxed Water™ is the leading sustainable water alternative to plastic bottles and aluminium cans. This summer Boxed Water™ is bringing a new refreshing flavor to its line up with the launch of Watermelon.
The new flavor is available for a limited time only during the summer season and is packaged in 500 ml Pure-Pak® cartons. Naturally flavored, Watermelon is a great addition to Boxed Water’s™ existing range of flavored waters including Lemon, Blackberry, Cucumber and Grapefruit.
“Our newest Watermelon flavor is another great reminder that sustainable solutions can be fun and tasty too,” said Boxed Water™ Chief Revenue Officer, Rob Koenen. “All of our flavors have been well received – even completely selling out when we first launched – so we wanted to make sure to offer the perfect option for summer. And it really doesn’t get better than watermelon and pure, planet-pleasing hydration.”
“The partnership with Elopak continues to support our brand’s commitment to sustainability, using only paper sourced from trees in well-managed forests for each carton. By choosing Boxed Water™, our customers can feel good about their purchase and the impact it has on the environment. We can’t wait for our customers to try our new Watermelon flavor and experience the same great taste they’ve come to love with our products – all while doing their part to cut down on single-use plastic and aluminium.”Boxed Water™ Chief Revenue Officer, Rob Koenen
The company is continuing its tree planting campaign with the new products. Consumers are encouraged to post a photo of the new Boxed Water™ Watermelon flavour on social media with #BetterPlanet. In response Boxed Water™ plants two trees in the National Forest Foundation (NFF). Over 1.5 million trees have already been planted.
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