Get your Vits boosts with Tropicana

Tropicana has launched a new range of its Multivit Boost juices to stores across the UK. The three fresh juices expands Tropicana’s functional juice offering as consumer health trends continue to evolve with a post pandemic demand for immunity support products and ingredients.  

“We are rebranding our multivitamin range and adding two new flavours to best meet rising consumers’ needs for more immunity support drinks that taste great and support daily health.”  

Dema Bahho, Brand manager at Tropicana

Tropicana Multivit Boost is now available in its best-selling Multifruit plus two new juices, all in 850ml Pure-Pak® cartons. Launched in April 2024 and rolling out across UK’s key retailers are the new varieties; Smooth Orange and Mixed Berries juice for immune health support.   

Each serving of Tropicana Multivit Boost offers 100% of daily Vitamin C requirements, along with essential vitamins B1, B2, B6, E, with an added inclusion of vitamin A in the Mixed Berries and Multifruit flavour. According to Tropicana, these added vitamins play a crucial role in supporting normal energy-yielding metabolism, maintaining healthy skin and vision, and protecting cells from oxidative stress. A single portion of each variety provides one of the recommended five servings of fruit and vegetables a day. 

“Elopak is a trusted packaging partner for Tropicana products,”

Dema Bahho, Brand manager at Tropicana

“The gable top carton format with a closure promotes the premium freshness of the new tasty immunity boost juice and helps to make a standout splash supporting the new re-brand on very busy and confusing supermarket and health food retailers juice shelves,” Bahho continues.