Madeta is first with Natural Brown Board in Czech Republic

Published on: 25.06.2019

For Madeta, the move brings a more attractive and modern look with new features giving the consumer extra convenience and added sustainability. “The Natural Brown Board fits perfectly with the growing demands from retailers for more natural and sustainable packaging,” says Josef Horký, Market Until Manager for the Czech Republic, Elopak. “These are also the first fresh milk cartons for Madeta and the Czech Republic sourced from FSC™ forests (FSC license code FSC™ C081801) and the first cartons to be Carbon Neutral.”

Launched in three sizes of fresh milk across 11 different varieties of products (fresh milk, cream, flavoured milk and buttermilk), the 1 litre, 750 ml and 500ml Pure-Pak® Sense cartons with closure and Natural Brown Board are now distributed in Czechia and Slovakia.


This latest launch follows swiftly from the launch of Madeta milk in Pure-Pak® Sense cartons, providing new features including the printed top fin and easy-fold lines. “The new features have boosted Madeta’s stand out, its handling convenience and its sustainability credentials,”
adds Josef.

Established in 1902, Madeta is famous in the Czech Republic for dairy products made from original recipes, priding itself on only using natural colours and flavourings, and no artificial preservatives. Today the dairy produces over 250 different products, made with premium
quality milk from Czech farms.