New plant to fall into place
Following a major expansion of its largest plant in Oslo, TINE, is set to unveil its new European showcase dairy during 2012.
with new regional brand concept
TINE, Norway’s largest dairy, has launched a new brand concept for its fresh milk. The ‘From Farmers In Your Region/Your Part of the Country’ initiative launched on 9th January 2012 across Tine Melk is in response to the trend in Norway for natural products with a clear origin and has been introduced with a new design for its 1 litre Pure-Pak®cartons.
In March 2012 Delta Dairies, the leading dairy and juice producer in Greece, re-launched its fresh milk range in Pure-Pak Curve® cartons with the first Easy Grip from Elopak.
Emmi, Switzerland’s largest dairy with HQ in Lucerne, has launched a new dairy concept to appeal to the Swiss consumer and their love of Muesli. The dairy, which is the largest milk processor in Switzerland, has labeled the introduction of the new product Emmi Yoghurt Milk – the Muesli Revolution. The innovative product is more liquid than yoghurt but thicker than milk giving just the right consistency for Muesli.
Brand relaunch in Belgium
The Coca-Cola Company re-launched its Minute Maid brand across Belgium in 2011. The re-launch of Minute Maid included a new visual brand identity, a new integrated marketing campaign, a new taste of the most important flavour “Minute Maid Original” and last but not least an improved packaging of the Minute Maid 1L carton packs; the Diamond Curve® carton.
Today markets are fast, competitive and complex. With dynamic consumer demands creating new channels to market the role of secondary packaging and multi-packs has accelerated.
